Privacy Policy

1. Introduction

This privacy policy ("Policy") describes how New Empire Plastics and its affiliates ("we", "us", "our") collect, use, share, and protect personal information about the users ("you", "User") of our website and applications (collectively, the "Platform").

By downloading, accessing, or using the Platform, or providing your information to us, you expressly agree to be bound by the terms and conditions of this Privacy Policy and the applicable Terms of Use. If you do not agree, please do not use or access our Platform.

2. Information We Collect

We collect your personal information in order to provide and continually improve our products and services. The types of information we gather include:

• Information You Give Us: We receive and store any information you provide in relation to New Empire Plastics Services. This includes your name, delivery address, email address, phone number, payment information (such as credit card details via secure payment gateways), and business details (like GSTIN if applicable).
• Automatic Information: We automatically collect and store certain types of information about your use of the Platform, including information about your interaction with content and services available through the Platform. We use "cookies" and other unique identifiers, obtaining data like your IP address, browser type, device metrics, and purchase history.
• Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.

3. How We Use Your Information

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

• Purchase and delivery of products: We use your personal information to take and handle orders, deliver products, process payments, and communicate with you about orders.
• Provide, troubleshoot, and improve services: We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Platform.
• Recommendations and personalization: We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience.
• Comply with legal obligations: In certain cases, we collect and use your personal information to comply with laws. For instance, collecting GST details for tax compliance.
• Communicate with you: We use your personal information to communicate with you in relation to our services via different channels (e.g., by phone, email, chat).
• Fraud Prevention and Credit Risks: We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, New Empire Plastics, and others.

4. Cookies and Tracking Technologies

To enable our systems to recognize your browser or device and to provide and improve our services, we use cookies and other identifiers. Cookies are small files transferred to your device that enable our systems to recognize your device.

We use cookies for various purposes, including:

• Keeping track of items stored in your shopping cart.
• Conducting research and diagnostics to improve our content, products, and services.
• Preventing fraudulent activity.
• Improving security.

You can manage your cookie preferences through your browser settings. However, blocking all cookies may affect your ability to fully utilize our Platform.

5. Sharing of Information

Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We share personal information only as described below:

• Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products, delivering packages (e.g., Shiprocket), sending postal mail and e-mail, processing payments (e.g., Razorpay), and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
• Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy.
• Protection of New Empire Plastics and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of New Empire Plastics, our users, or others.

6. Data Security

We design our systems with your security and privacy in mind.

• We work to protect the security of your personal information during transmission by using encryption protocols and software.
• We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data via our authorized payment gateways.
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information.

It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. Be sure to sign off when finished using a shared computer.

7. Your Rights and Choices

You have choices about the collection and use of your personal information:

• You can choose not to provide certain information, but then you might not be able to take advantage of many of our services.
• You can add or update certain information on pages such as your "My Account" page.
• If you do not want to receive email or other marketing communications from us, please adjust your Customer Communication Preferences.
• You have the right to request access to or deletion of your personal data, subject to legal and regulatory retention requirements.

8. Children's Privacy

New Empire Plastics does not sell products for purchase by children. We sell products meant for general audiences. If you are under 18, you may use our Platform only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 18 without the consent of the child's parent or guardian.

9. Grievance Officer & Contact Information

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the name and contact details of the Grievance Officer are provided below:

If you have any questions or objections as to how we collect and process your personal information, please contact us at the details provided above.